All figures in this report are drawn  from GWI’s online research among  internet users aged 16-64. We only  interview respondents aged 16-64 and  our figures are representative of the  online populations of each market,  not its total population. Note that  in many markets in Latin America,  the Middle-East and Africa, and  the Asia-Pacific region, low internet  penetration rates can mean online  populations are more young, urban,  affluent and educated than the total  population.